Twitter buys Scroll to power its upcoming subscription service

Twitter’s plans for a subscription service are slowly coming into focus. Now, it’s acquired Scroll, that companions with publishers to allow readers to view their content material materials ad-free.

Scroll might play a big perform inTwitter’s forthcoming . The corporate hasn’t detailed exactly how such a service will work, nevertheless has beforehand indicated e-newsletter platform Revue, which it acquired earlier this 12 months, may additionally perform intently. Scroll, which already has partnerships with publications like Vox, Rolling Stone, BuzzFeed and quite a few native papers, might help jumpstart these plans.

“We need to reimagine what they’ve constructed to ship a seamless studying expertise to our hyper-engaged audiences and permit publishers to ship cleaner content material that may make them more cash than right this moment’s enterprise fashions,” Twitter wrote in a weblog put up. “As a Twitter subscriber, image gaining access to premium options the place you may simply learn articles out of your favourite information outlet or a author’s e-newsletter from Revue, with a portion of your subscription going to the publishers and writers creating the content material.”

The acquisition moreover has implications for a further beloved, if space of curiosity, data app: Nuzzel. Scroll acquired the service, which serves up a feed of articles based mostly totally on what the people you adjust to on Twitter are sharing, . However the app wasn’t included inside the Scroll acquisition, and can probably be this week, its householders said. However a model new mannequin of the service might keep on. Twitter VP of Product said the corporate is setting up a workforce to “discover find out how to convey the very best of Nuzzel to Twitter.”

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