The extra Mr. Bozzi considered it, the extra he realized that a lot of his identification got here from others. He was “the son of” on the Palm. In 2016, Mr. Bozzi married Bryan Lourd, the omnipotent Hollywood agent, and have become “the husband of.” In movie star tabloids, Mr. Bozzi has lengthy been recognized as “the very best pal of” Andy Cohen, the boisterous media persona; they’ve been BFFs for almost 30 years. (Sure, Mr. Diller has hosted them on his yacht.)
“These relationships are extraordinarily vital to Bruce,” stated Sarah Jessica Parker, who has been near Mr. Bozzi for the reason that Nineties. “However a lot of his Palm life was about others — all people else, all people else — that I believe he desires to be his personal individual and be seen as his personal man.”
‘James Bond in a Homosexual Bar’
Mr. Bozzi toyed with opening a restaurant of his personal, perhaps a boîte with the speakeasy vibe of the unique Palm. He checked out actual property in New York’s theater district however determined towards it. “I nonetheless have too many wounds from the opposite,” he stated.
Mr. Bozzi and Mr. Lourd, who reside in Beverly Hills, even have a 14-year-old daughter. “I don’t wish to be an absentee father,” Mr. Bozzi stated quietly. “I virtually by no means noticed my dad as a child.”
As a substitute, he has got down to change into a liquor magnate and star podcaster.
Mujen Spirits, based by Mr. Bozzi and a pal, Sondra Baker, started rolling out in November. It’s a line of Japanese shochu, a colorless and odorless spirit distilled from rice. Ms. Baker’s husband, Kenneth Orkin, a start-up investor and entrepreneur, can be a Mujen associate. The moneymaking alternatives are attractive: Casamigos, the tequila model fronted by George Clooney, bought in 2017 for roughly $1 billion, and Aviation American Gin, co-founded by Ryan Reynolds, traded in 2020 for $610 million.
Mujen obtained a burst of publicity on Dec. 31, when Mr. Cohen and Anderson Cooper drank it whereas internet hosting CNN’s “New Yr’s Eve Dwell.”