Apple discontinues iPod after 20-year run

Apple mentioned Tuesday that it’s going to discontinue gross sales of its iPod Contact, ending a two-decade run for the music gadget that was as soon as a headlining a part of its product lineup.

The tech big mentioned it might proceed promoting iPod Contact gadgets in its personal shops and thru verified resellers “whereas provides final,” however wouldn’t produce extra or unveil new variations.

The iPod steadily turned out of date as Apple added music streaming capabilities to its different gadgets and confronted exterior opponents, akin to streaming platform Spotify and Amazon Music.

“As we speak, the spirit of iPod lives on,” mentioned Greg Joswiak, Apple’s senior vice chairman of Worldwide Advertising.

“We’ve built-in an unimaginable music expertise throughout all of our merchandise, from the iPhone to the Apple Watch to HomePod mini, and throughout Mac, iPad, and Apple TV,” he added.

Apple’s blog post revealing the iPod’s imminent demise included pricing details about the iPhone, the Apple Watch and the iPad – a sign that these platforms have changed the music participant.

Apple’s iPod Contact was probably the most superior model of the gadget.
Getty Photos

Famed Apple founder Steve Jobs touted the iPod as a transformational invention when he first debuted the gadget on stage at an organization occasion in 2001. The unique model might maintain as much as 1,000 songs.

“With iPod, Apple has invented an entire new class of digital music participant that allows you to put your total music assortment in your pocket and hearken to it wherever you go,” Jobs mentioned on the time, in accordance with TechCrunch. “With iPod, listening to music won’t ever be the identical once more.”

Apple iPod
The iPod Nano was an streamlined model of the unique gadget.
AFP through Getty Photos

Whereas the unique iPod turned often called the “traditional” mode, Apple finally unveiled a number of upgrades for the road, together with the smaller Nano and Shuffle. The newest and last new model of the Contact was launched in 2019.

As soon as a top-seller, the iPod has been a negligible income for Apple lately. The tech big hasn’t offered gross sales figures for the gadget since 2015, in accordance with Reuters.

Unit gross sales had been already on a downturn previous to that 12 months – plunging 24% in Apple’s 2014 fiscal 12 months in comparison with the earlier 12 months.

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