NBA star Stephen Curry and his Unanimous Media manufacturing firm have inked a sweeping expertise take care of Comcast and NBCUniversal, the businesses mentioned Tuesday.
The multi-year deal is being billed by Comcast-owned NBCUniversal as its first-ever “international expertise partnership.” The deal features a host of first-look growth alternatives throughout Comcast’s portfolio, together with Common Studios Group for scripted and unscripted TV initiatives, DreamWorks Animation for teenagers and household content material and inventive and on-camera contributions at NBC Sports activities.
It additionally encompasses alternatives at NBC Information Studios, MSNBC and CNBC, Common Parks and Resorts and Comcast’s Xfinity model.
Monetary phrases of the deal weren’t given, however in accordance with Selection, it’s valued “within the excessive eight-figure vary with a possible upside from producing charges on green-lit content material.”
NBCU declined to touch upon the deal measurement.
As a part of the deal, Curry may even companion with the community for on-camera alternatives, akin to becoming a member of NBC Sports activities’ GOLF Channel for protection of the Ryder Cup, and showing with musician John Legend to debate matters associated to range, fairness and inclusion that may seem throughout many NBCU platforms, together with streaming service Peacock. The Golden State Warriors guard may even assist relaunch a reimagined well-known NBCU “The Extra You Know” marketing campaign.
“Whereas Stephen is a world class athlete, his model and mission transcends the
basketball court docket. The attain of Comcast NBCUniversal’s numerous portfolio will permit us to
collaborate and help Stephen and Unanimous’ objectives and ambitions whereas making
compelling and impactful content material for a world viewers,” mentioned Jimmy Horowitz, vice
chairman of NBCUniversal Enterprise Affairs and Operations.
Curry co-founded Unanimous with producer and director Erick Peyton, with the purpose of constructing TV, movie and digital collection that highlights numerous voices and focuses on household,
sports activities and faith-based content material.
A number of the firm’s work consists of ABC’s “Holey Moley,” a mini-golf present that the NBA star seems in, in addition to an upcoming animated revival of Norman Lear’s “Good Instances” for Netflix and a 10-part collection for Audible known as “The Best Sports activities Story By no means Informed.”
“Our purpose at Unanimous has at all times been to create content material that isn’t solely entertaining, but in addition uplifting and inspirational,” mentioned Curry. “It’s unimaginable to think about all of the other ways we are able to make this imaginative and prescient come to life by incorporating all of the superb property throughout Comcast NBCUniversal’s portfolio that has a footprint in all areas of media and leisure.”
Apart from the Unanimous deal, Comcast NBCUniversal mentioned its been growing a “symphonic cross-portfolio strategy” of leisure content material offers with expertise like Meghan Trainor and Miley Cyrus, Seth MacFarlane and Justin Lin.