Rolls-Royce hits sales record in Q1 as wealthy demand luxury cars

Rolls-Royce Phantom

Supply: Rolls-Royce Phantom

Rolls-Royce Motor Automobiles had its best quarter in its116-year historic previous, setting a model new gross sales document within the main quarter because the world’s rich snapped up its $330,000 SUV and completely different fashions.

The posh automotive firm, which is owned by BMW, delivered 1,380 automobiles within the main quarter, up 62% from the an identical quarter in 2020 because the pandemic started impacting gross sales and manufacturing. The quarter set a model new document for the corporate, surpassing its earlier extreme in 2019.

The corporate acknowledged demand is especially sturdy for its the Cullinan, its virtually three-ton SUV that begins at $335,000 nonetheless often sells for over $400,000 with selections and customizations. Gross sales are moreover sturdy for its new Ghost model, which begins spherical $332,000 and has an non-obligatory LED-lit inside roof to simulate a starry sky.

Rolls Royce’s record-breaking quarter affords the most recent sign that the world’s rich, who’ve added trillions of {{dollars}} to their wealth as a result of the start of the pandemic because of rising markets, are capable of spend. Different high-end automotive firms, like Bentley and Lamborghini, have moreover seen sturdy present gross sales.

Rolls Royce acknowledged demand continues to remain sturdy “with order books extending effectively into the second half of 2021.”

“We’ve responded to latest challenges with our customary boldness, creativeness and inventiveness, underpinned by meticulous planning and a relentless deal with our clients’ wants and necessities,” the corporate’s CEO, Torsten Müller-Ötvös, acknowledged in an announcement.

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