This one will go away a gap within the coronary heart of bagel lovers.
The oh-so stylish Rainbow Bagel’s Brooklyn house base, the Bagel Retailer, has unexpectedly shuttered.
The information was first reported by bagel occasion producer and fanatic Sam Silverman, who posted on Monday that the Bagel Store’s Instagram bio had been up to date to bear the all caps message “thanks all for loving us all these years because of well being considerations we will likely be closed all the time select happiness 100.”
It’s as but unclear what these well being considerations are and in the event that they confer with the well being of the proprietor or well being considerations concerning the bagels themselves (we assume the previous).
The store, on fifth Ave. in Park Slope, has additionally been marked completely closed on Yelp, and its Google Maps itemizing has been eliminated — however the many-colored, single-holed bagel breed’s affect is ceaselessly.
“Like it or hate it, Scot and the Rainbow Bagel have made an indelible affect on the bagel business,” Silverman concluded his publish, referencing store proprietor and Rainbow Bagel inventor, Scot Rossillo.
For Rossillo, a longtime baker and bagel business veteran, the Rainbow Bagel was his large break: Though he’d been promoting bizarre-looking bagels because the mid-Nineteen Nineties, it took a viral 2016 video for his creations to grow to be world-renowned.
Following the video, Rossillo’s photogenic, carb-based brainchild started promoting like scorching truffles, and demand at his then two shops — the Park Slope one and one on Metropolitan Ave., in Williamsburg — turned so intense one needed to briefly shut.
The fad insanity finally simmered down, however for months there have been nonetheless 15-minute traces exterior the shop, and knockoff rainbow bagels rapidly started bobbing up throughout New York. (The Bagel Retailer nonetheless proudly notes they’re “The Authentic Rainbow Bagel” of their Instagram bio.)
Then, in Could 2019, three warrants had been issued and the Williamsburg location was seized over greater than $128,000 in unpaid taxes.
“Thanks to everybody for giving us optimistic vibes whereas we work in direction of an answer to our closure,” the store posted on social media, The Publish reported on the time.
The Bagel Retailer didn’t instantly return The Publish’s request for remark.