Real Estate

Massive new Hard Rock Hotel opens in Times Square

On Monday, the Exhausting Rock Resort New York opened on the northeast tip of Occasions Sq., the most recent large lodge model to open within the space for the reason that starting of the pandemic.

The newly constructed slender glass tower opened its doorways at 159 W. forty eighth St., bringing 446 rooms and a brand new live-event venue to the Theater District. Room charges will begin at $475 per night time.

Fittingly, town’s first Exhausting Rock Resort and a sister property to the longstanding Exhausting Rock Cafe on Broadway (there’s one other cafe at Yankee Stadium) stands on Music Row, the stretch alongside forty eighth Road as soon as filled with recording studios and instrument, sheet music and kit shops that fed town’s music scene.

As each a model nod and homage to the situation, the occasion area, dubbed merely the Venue on Music Row, was custom-built to current music, comedy and different stay leisure.

The 36-story lodge is taking a musuem strategy to displaying its well-known rock memorabilia.
Exhausting Rock Resort New York
The hotel is packed with numerous bars and restaurants.
The lodge is filled with quite a few bars and eating places.
Exhausting Rock Resort New York

“We checked out dozens of websites across the metropolis and this actually is the proper match,” Jim Allen, chairman of Exhausting Rock Worldwide and CEO of Seminole Gaming, stated of the situation. “There may be the enterprise facet of Midtown on one facet and Occasions Sq. on the opposite. That is extraordinarily thrilling for us.”

The music-influenced Exhausting Rock model started in London within the Nineteen Eighties with the Exhausting Rock Cafe on Park Lane, and it grew into a world model with 253 properties.

Together with the venue, the lodge homes RT60 rooftop bar and lounge on the thirty fourth ground.

“As a result of we have been designing a brand-new constructing, we had the flexibility to create an incredible indoor-outdoor area with a cover,” stated Allen. “We spent some huge cash on creating the DJ sales space and the sound system to create an extremely lounge venue.”

Additionally on website, NYY Steak continues Exhausting Rock’s partnership with the New York Yankees, including a 3rd location — Yankee stadium and Coconut Creek, Florida, home one every — for steak and seafood, plus a change from music memorabilia to sports activities.

Rooms start at $475 per night.
Rooms begin at $475 per night time.
Exhausting Rock Resort New York
The sprawling hotel will feature a massive indoor/outdoor space.
The sprawling lodge will function an enormous indoor-outdoor area.
Exhausting Rock Resort New York

The model’s signature breakfast-through-dinner Classes restaurant and bar on the primary degree has a three-story atrium, open-air terrace and a grand staircase. Acoustic musical performances are deliberate there. Fixed Grind, a restaurant for tea, espresso, pastries and an informal chew, completes the meals choices.

The attention-catching 36-story construction additionally goes down 80 toes beneath floor degree.

“There’s near 40 toes ceiling peak of usable area. It has a balcony; the entire thing is unbelievable,” Allen added of the subterranean area, which homes the Venue. “It has an underground, speakeasy sort of vibe.”

Visitor rooms and suites function a heat design, with caramel and royal blue highlights, and floor-to-ceiling home windows. The Rock Star Suite on the thirty sixth ground is a glam bi-level glass-enclosed penthouse with a 1,600-square-foot terrace and direct entry to the rooftop bar.

“That is the highest-level suite,” stated Allen. “It’s designed to additionally perform as an occasion area for product launches and that sort of factor.”

Model-wide bells and whistles embody Crosley turntables and Fender guitars delivered upon request. However the Exhausting Rock coronary heart is its notable music memorabilia, the most important non-public assortment on this planet, with about 86,000 items.

“The Exhausting Rock of the ’80s and ’90s was extra simplistic,” stated Allen. “They mainly utilized memorabilia to the partitions. Now it’s extra a museum-quality presentation, with historical past and the story behind each bit and the artist.”

On the Exhausting Rock Resort New York, large-scale iconic pictures of Hendrix and Bowie line the partitions, and New York’s music scene is honored by touchstones akin to Joey Ramone’s leather-based jacket, Woman Gaga’s silver patent leather-based boots and handwritten lyrics for John Lennon’s 1972 ode to his adopted residence, “New York Metropolis.”

“With New York’s necessary place in musical historical past, we wished to create one thing particular,” added Allen. “We all the time have a look at geographical location and the artists who labored within the space, after which layer in world acts.”

Allen thinks New Yorkers will benefit from the lodge, notably the Venue, as a lot as lodge company.

“Once I walked into the Venue for the primary time, it was nonetheless uncooked concrete at that time,” he recalled, “and I all the time say test your ego on the door, however I used to be extremely assured that we had created an awesome venue. I simply stated, ‘We received it!’”

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