Real Estate

Louis Vuitton trunk show lands at former Barneys space

It’s not the Touring Wilburys — however subsequent month, Louis Vuitton’s acclaimed touring present, “200 Trunks, 200 Visionaries: The Exhibition,” will activate the previous Barneys area at 660 Madison Ave., The Put up has discovered.

To have a good time what would have been the two hundredth birthday of Louis Vuitton himself on Aug. 4, 2021, the corporate invited “a mosaic of skills and mates” to personalize a “metaphorical clean canvas” within the type of an unique 1850s Louis Vuitton trunk.

For the exhibitions, rooms are completely embellished to showcase the distinctive works from the likes of South Korean pop group BTS, “The Simpsons,” architect Peter Marino, architect Frank Gehry and even Brooklyn Balloon Company by Robert Moy.

Lego, as an example, created a birthday cake with Louis Vuitton’s face within the frosting, whereas Brooklyn illustrator Raphael Tanghal’s snake is a metaphor for 13-year-old Louis Vuitton’s “serpentine” two-year trek by foot to Paris.

“It’s a inventive manner of connecting with the heritage of Louis Vuitton,” stated Matthew Bauer, president of the Madison Avenue Enterprise Enchancment District, who was excited by information of the pop-up. “Barneys is sorely missed and an activation by Louis Vuitton emphasizes that Madison Avenue is a spot the place their purchasers store and can assist the opposite manufacturers right here on the avenue.”

The exhibit will open at 660 Madison.
Brian Zak/NY Put up
The exhibit, located inside the former Barneys, will last through the end of the year.
The exhibit, situated inside the previous Barneys, will final by way of the top of the 12 months.
Stefano Giovannini

Robin Zendell & Associates represented the LVMH-owned firm within the short-term lease. The Barneys area coated 275,000 sq. toes, however it’s nonetheless unclear how a lot shall be used for the exhibit. Neither Zendell nor Louis Vuitton’s reps returned requests for remark by press time.

The exhibition, which began its world tour in Singapore and simply completed up a summer time in Beverly Hills, will open on Oct. 14 and run by way of New Yr’s Eve.

After it makes its manner all over the world, the trunks shall be auctioned off by Sotheby’s to learn 15 worldwide charities that assist and encourage creativity in younger individuals, whereas Louis Vuitton is donating $10,000 within the title of every of the 200 artists. The charities embrace Writopia Lab within the US, in addition to Kër ImagiNation in Senegal.

This isn’t the primary time Louis Vuitton has hosted metropolis pop-ups on Madison Avenue, because it used 655 Madison for a tropical vacation menswear assortment in addition to its “Louis Vuitton Masters — a Collaboration with Jeff Koons” that featured purses embellished as in the event that they had been painted by previous masters together with van Gogh and da Vinci.

The model additionally opened a journey pop-up at Brookfield Place in 2017 for its at the side of its buzzy “Volez, Voguez, Voyagez — Louis Vuitton” exhibition on the American Inventory Trade constructing at close by 86 Trinity Place within the Monetary District.

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