In a tightening horse race, Mercedes-Benz returned to the doorway in luxurious part gross sales for the first quarter, powered by strong demand for its luxurious crossovers.
However its lead has narrowed from a yr earlier.
Within the major quarter of 2020, Mercedes was in first place with a comfortable 11,400-vehicle distance from the part’s third-place challenger, Lexus. However for the first quarter of 2021, Lexus was inside 4,003 gross sales of Mercedes. And BMW, now No. 3 within the race, was merely 2,820 autos behind Lexus.
And if remaining yr was any indicator, 2021 may presumably be one different dramatic race. Regardless of that roomy first-quarter place a yr prior to now, Mercedes ended 2020 in third place behind BMW and Lexus.
The luxurious automobile part is displaying no sign of slowing down, whatever the lingering monetary outcomes of the pandemic throughout the nation. Whole U.S. luxurious gross sales rose 20 % to 547,903 cars and light-weight autos within the major quarter, significantly outperforming the broader commerce’s 12 % enhance.
Luxurious mannequin gross sales should proceed to have a wonderful yr, talked about Michelle Krebs, authorities analyst at Autotrader.
“Individuals who have cash to purchase luxurious autos weren’t damage by the pandemic, when it comes to job losses, and their financial institution accounts are beefed up due to months of not spending on issues like holidays,” Krebs talked about. “Plus, their used luxurious autos are value a bunch. We’re seeing file used costs at wholesale for luxurious autos.”
Mercedes-Benz acquired off to a brisk start for the yr, topping rivals Lexus and BMW within the annual gross sales race.
Mercedes delivered 78,256 autos, excluding enterprise vans, within the major quarter, up 16 % from a yr earlier. The midsize GLE crossover led the outcomes, with 16,668 gross sales, adopted by the GLC compact crossover, with gross sales of 15,569.
Japanese mannequin Lexus observed its gross sales climb 32 % to 74,253 autos within the quarter. BMW provided 71,433 autos, up 20 % from a yr earlier.
Amongst completely different luxurious producers, Tesla observed an estimated 25 % enhance in first-quarter gross sales, delivering 66,000 cars and crossovers.
Audi reported 54,840 gross sales within the quarter, up 33 % from a yr earlier.
Genesis gross sales better than doubled to eight,222. And Porsche Automobiles North America reported quarterly U.S. gross sales of 17,368 autos, a 45 % uptick from the equivalent time remaining yr.
Jaguar suffered the part’s deepest dive, tumbling an estimated 44 % to 4,046.