Holiday 2020 Target’s same-store sales jump 17%, online sales double

Goal stated Wednesday comparable gross sales rose 17.2% in November and December, as prospects purchased matching pajamas and gingerbread home kits to rejoice a comfy vacation at residence in the course of the pandemic.

Whereas on-line gross sales remained strong, buyers additionally visited Goal’s shops and spent extra money per buy than they did final vacation season. Mixed transactions in Goal shops and on its web site rose 4.3% and common tickets grew by 12.3% yr over yr, the corporate stated.

Goal shares, which have a market worth of about $100 billion, have been up barely in premarket buying and selling on the information. The inventory has gained almost 60% over the previous yr, and hit an all-time excessive of $199.50 on Monday.

Regardless of the robust outcomes in the course of the peak buying season, the tempo of Goal’s gross sales progress slowed barely in contrast with the features it logged in fiscal third quarter. The deceleration underscores the problem that Goal faces within the quarters forward. As extra People get vaccinated, the corporate should show it could actually maintain on to market share features, at the same time as customers really feel extra snug making quite a few journeys to smaller shops or returning to malls.

The pandemic might completely change the cadence of the vacation buying season, too. Goal stated its shops might be closed on Thanksgiving Day 2021.

The retailer had opted to stay closed final Thanksgiving because of the well being disaster. To unfold out gross sales and skinny crowds, Goal started gross sales weeks earlier than Thanksgiving, which beforehand had been the beginning line for the seek for items and stocking stuffers. It additionally put extra of its offers on-line.

Goal stated comparable digital gross sales greater than doubled in November and December in contrast with the year-ago interval, whereas comparable retailer gross sales grew by 4.2%.

Goal’s steerage consists of solely gross sales in November and December despite the fact that its fiscal fourth quarter will not finish till Jan. 31. It is going to report the total quarter’s outcomes on March 2 at a digital investor day. Forward of Wednesday’s information, analysts surveyed by Refinitiv estimated Goal would earn $2.27 per share, after changes, on income of $26.67 billion.

Goal has been one of many shiny spots in a hard-hit retail trade. It has reported eye-popping gross sales progress and $6 billion in market share features as many different retailers have been pummeled by momentary retailer closures and even filed for chapter in the course of the pandemic. As customers have restricted retailer journeys, they’ve spent extra of their {dollars} in a handful of locations and people have tended to be big-box retailers the place they will get a gallon of milk, cleansing provides and sweatpants multi functional cease or all on one web site.

As in earlier months of the pandemic, Goal buyers continued to make use of the corporate’s fast and contact-free on-line choices. Its same-day curbside pickup service, Drive Up, grew by greater than 500%. Goal gross sales fulfilled by Shipt grew greater than 300% in the course of the holidays.

Few retailers have reported their vacation gross sales to this point, however Goal far outpaced the trade’s e-commerce progress. In response to Adobe Analytics, U.S. on-line purchases over the 2020 holidays grew 32.2% from 2019, as extra buyers shopped from residence in the course of the pandemic.

Goal has additionally made strategic strikes which have paid off. It owns Shipt, a same-day residence supply service. It just lately added recent and frozen groceries to curbside pickup, a same-day service that grew by greater than 500% over the vacations. And it has expanded the assortment in its meals and beverage personal label, Good & Collect, with a premium line of connoisseur pasta sauces and coffees as individuals prepare dinner extra at residence.

House items and hardlines, which embrace home equipment and sporting tools, have been particularly well-liked in the course of the holidays. Each classes noticed same-store gross sales features within the low-20% vary in contrast with a yr earlier. Inside hardlines, progress was fueled by electronics gross sales.

Comparable gross sales of meals and beverage rose about 17%, Goal stated. Magnificence and necessities noticed progress within the low teenagers and attire noticed excessive single-digit features.

Goal stated household sleepwear units and Christmas tree ornaments have been amongst its bestsellers. The retailer additionally offered almost 2 million of its Wondershop gingerbread homes.

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