- A brand new app guarantees to reward folks for ‘wholesome actions’ they already do, like exercising.
- Factors earned by the Ness Rewards App might be redeemed at well-liked wellness manufacturers.
- Customers may even have entry to wellness specialists like dietitians and well being coaches.
- The corporate is launching a set of bank cards to assist customers earn much more factors.
- Consultants say apps like Ness might be helpful instruments in your pursuit of higher well being.
Would you prefer to be rewarded for doing the issues that you recognize you need to be doing anyway to maintain your self, like figuring out and visiting your physician?
Whereas the well being advantages of doing these issues must be reward sufficient, it positive wouldn’t harm to have just a little further money to spend on wholesome groceries or an train class, proper?
With a view to assist along with your wellness efforts, the fintech firm Ness has now launched the Ness Rewards App.
Ness says their new app will finally permit folks to earn factors for “wholesome actions” they’re already doing, like getting common checkups and going to the health club.
Factors earned will then be eligible for redemption at their accomplice wellness manufacturers.
Among the many many well-known manufacturers that they’re working with are Barry’s Bootcamp, Sweetgreen, and Thrive Market.
They’ve additionally acquired WellSet, a supplier of digital holistic wellness courses. WellSet has a 4,000-strong community of well being coaches, doulas, dietitians, and therapists that may be accessed through the use of your factors.
Moreover, Ness is creating a set of bank cards to assist their clients construct up rewards quicker.
Future plans embody choices of medical advantages, supplemental insurance coverage, and complete medical insurance.
Derek Flanzraich, who was beforehand the CEO and founding father of Greatist, says he began Ness as a result of he was annoyed that his insurance coverage supplier wouldn’t pay for remedy visits through the pandemic.
Consequently, he turned decided to make wellness extra accessible and reasonably priced to everybody.
Greatist was created to maintain the accessibility half and now Ness will assist scale back the prices of staying properly.
“Finally, we see bank cards as the perfect platform for customers to get medical insurance that’ll persist with them for 30 to 40 years, not simply 3 to 4,” defined Flanzraich.
“After we can justify investing in long-term well being proper now, that’ll result in a more healthy society with well being plan incentives completely aligned for the primary time.”
Behnaz Bojd, PhD, assistant professor on the UC Irvine Paul Merage Faculty of Enterprise, mentioned she had heard concerning the Ness App by an Instagram health influencer that she follows named Megan Roup and thinks it’s “a really fascinating thought.”
She feels that it is rather more likely to be efficient.
“There are analysis findings that present monetary incentives can encourage folks to interact in wholesome behaviors resembling going to the health club,” she famous.
She says there could also be some drawbacks, nevertheless. For instance, people who find themselves not serious about Ness’ wellness companions may be much less incentivized to make use of it. As well as, people who find themselves already proud of their present medical insurance may be much less inclined to make use of it.
She means that increasing the variety of retailers out there for redeeming factors or having a cashback or factors donation function may encourage much more folks to make use of the app.
She feels that, since we’re social beings, incentives like the power to obtain likes and share photos might be good motivational instruments as properly.
Nevertheless, Bojd cautions that, whereas exterior incentives like factors generally is a good method to jumpstart your wellness, analysis signifies that within the long-term folks must have their very own inside motivation to stay dedicated.
Anamara Ritt-Olson, PhD, affiliate professor and director of coaching and engagement of the CERES Community on the UC Irvine Program in Public Well being, was just a little extra tentative.
“There are tons of beautiful apps on the market, however engaging folks to make use of them, and preserve utilizing them is a big problem that few apps do properly,” she mentioned.
She expressed concern that Ness seems to be designed to extend consumerism reasonably than behavioral change.
“I haven’t seen any knowledge that helps that spending cash on ‘more healthy manufacturers’ results in an precise more healthy way of life,” she mentioned. “However, that mentioned, if it might scale back limitations to partaking in a more healthy way of life, that may be a fantastic aim.”
Ritt-Olson agrees with Bojd that it’s essential to have motivation outdoors of an app to realize your wellness objectives.
“A wholesome way of life just isn’t depending on any app. They’re instruments solely. More practical means to realize well-being and a more healthy way of life imply connecting with a trusted medical supplier and crafting a customized plan for you and your wants,” she mentioned.
Nevertheless, she notes that there are some excellent apps that she personally makes use of, together with MyFitnessPal for monitoring exercise and meals consumption, the Calm app for stress discount, and Open for mind-body exercises.
She additionally agrees with Bojd that pals might be good influences on our wellness efforts.
“A textual content to go hike or go to the health club will get me out the door far more than any app,” she defined.