Google is banning “sugar daddy” apps from its app retailer, the corporate mentioned Wednesday, in a transfer that brings the Android cellphone maker in step with competitor Apple.
The change will take impact Sept. 1, in response to Google.
“We’re updating the inappropriate content material coverage to institute new restrictions on sexual content material, particularly prohibiting compensated sexual relationships,” Google mentioned in a discover to builders.
Google’s Play Retailer already bans “companies that could be interpreted as offering sexual acts in alternate for compensation” — however the up to date guidelines are extra pointed.
In accordance with Google’s new wording, the corporate will prohibit “apps that promote sex-related leisure, escort companies or different companies that could be interpreted as offering sexual acts in alternate for compensation, together with, however not restricted to compensated relationship or sexual preparations the place one participant is predicted or implied to offer cash, items or monetary assist to a different participant (‘sugar relationship’).”
Google didn’t clarify the timing of its determination in its discover and didn’t instantly reply to a request for remark.
The Google Play Retailer at present affords apps like SeekingArrangement, Sugar Daddy Meet and Sugar Daddy Courting that promise to attach rich folks with youthful or extra engaging companions.
Related apps have already been banned from Apple’s App Retailer, which prohibits “‘hookup’ apps which will embrace pornography or be used to facilitate prostitution,” in response to the corporate’s developer tips.
SeekingArrangement’s app has been unavailable on Apple’s App Retailer since 2018 however stays obtainable for Android customers. The corporate didn’t instantly reply to a request for touch upon how Google’s change will have an effect on its enterprise.
Google’s determination could also be as a result of 2018 FOSTA invoice signed by President Donald Trump, which eliminated Part 230 authorized protections for corporations which might be accused of knowingly supporting intercourse trafficking. The controversial invoice prompted Craigslist to take away its “personals” part.