The Cocktail Bar Dead Rabbit Will Expand to New Orleans and Beyond

The Lifeless Rabbit is multiplying. The cocktail bar and pub in Decrease Manhattan has plans to open new branches in New Orleans and Austin, Texas, in 2023, with hopes to open different areas within the subsequent 5 years. A sister bar, known as Hazel and Apple, will open in Charleston, S.C., later this yr.

The Dead Rabbit opened on Water Road in 2013 as a backward-glancing cocktail emporium meant to evoke the ingesting lifetime of Nineteenth-century New York. Its bold, two-pronged enlargement represents a division of kinds for the bar’s two founders, Sean Muldoon and Jack McGarry, each natives of Belfast, Northern Eire. Mr. McGarry, 33, will spearhead the expansion of the Lifeless Rabbit model, whereas Mr. Muldoon, 50, together with the Lifeless Rabbit beverage director Jillian Vose, 37, will transfer to Charleston in August to run Hazel and Apple.

Ms. Vose has stepped down because the Lifeless Rabbit’s beverage director — a brand new beverage director shall be named quickly — and she or he shall be a associate within the new Charleston bar. Mr. Muldoon will retain his shares within the Lifeless Rabbit, and that bar’s traders could have a stake in Hazel and Apple.

The Charleston bar, with a reputation impressed by a William Butler Yeats poem, shall be at 549 King Road. It can maintain as much as 270 folks, with a pub room in entrance (the Hazel of the identify), a seasonal cocktail bar in again (the Apple) and an out of doors bar.

The Lifeless Rabbit in New Orleans is deliberate to open in early 2023; it’ll maintain as much as 170 friends in a three-story, Nineteenth-century townhouse at 616 Conti Road within the French Quarter, throughout the road from the Louisiana Supreme Court constructing. The Austin location will open in late 2023.

Over time, the Lifeless Rabbit has come to emphasise its Irish-pub inclinations. The model has been bolstered over time with a sequence of books, most just lately “Paddy Drinks,” about Irish whiskey cocktails, and the Lifeless Rabbit identify was licensed for a whiskey. Mr. McGarry mentioned the bar’s new course will imply “pivoting to a contemporary-focused pub with a gentler contact.” The bar’s mascot, an ornery, musclebound rabbit-man hybrid, shall be retired.

Lifeless Rabbit already had plans to develop earlier than Covid introduced issues to a halt. However the results of the pandemic solid the 2 males’s differing visions into excessive aid. “The pandemic crystallized the place we have been each at,” Mr. McGarry mentioned.

“Charleston is what I really need proper now,” Mr. Muldoon mentioned. “I need that tempo of life. I need to decelerate.”

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