Have You Seen This Table Lamp? If You Eat Out in New York, You Will

She’s tall and svelte, with a glossy conical hat. She frequents New York Metropolis’s most coveted restaurant tables. She lights up a room.

Maybe you’ve seen her? She’s a lamp. The Pina Pro cordless lamp from the Italian design firm Zafferano, to be precise. And he or she’s in every single place.

Within the evenings, servers on the trendy Italian restaurant Altro Paradiso, in SoHo, place Pina Execs on the tables outdoors, the place the 14 tiny LED lights in each forged a mellow, romantic glow over the pappardelle with duck ragù. A glow cozy sufficient, maybe, to make you overlook concerning the rat that simply ran by, or the noise from the Ducati dealership throughout the road.

At the Dutch, a couple of blocks away on the nook of Prince and Sullivan Streets, the black hue of the lamp matches the columns surrounding the out of doors tables. One avenue over, a number of Pina Execs line the plant-filled eating shed on the French-Indonesian restaurant Wayan. The lamp’s checklist of loyalists retains rising, primarily in Manhattan: Little Owl, Market Table, Cote, Mercer Kitchen, Vestry, Lodi, Cipriani. Brooklyn eating places with Pina Execs embody Evelina and Aurora.

“They’re probably the most excellent mannequin that there might be for an out of doors lamp for a restaurant,” mentioned Lauren Miller, the director of operations for Mattos Hospitality, which runs Altro Paradiso. “They’re completely user-friendly, they final a extremely very long time, they don’t blow over,” as candles do. At $149 per lamp, they’re not low cost, however they’re rechargeable.

At Altro Paradiso, a couple of lamps have mysteriously disappeared, Ms. Miller mentioned. When the restaurant didn’t but have one for each desk, “folks would battle over them,” she added.

All of the hubbub over a lighting supply might remind some diners of the exposed-filament Edison bulb, which a decade in the past grew to become a restaurant-décor cliché.

The Pina Professional owes its ubiquity partially to the pandemic. In the summertime of 2020, when New York eating places have been allowed to start out out of doors service after being shut down, house owners all of a sudden needed to make eating on sidewalks and streets — amid the smells and sounds of town — really feel as intimate as eating indoors.

It was the lamp’s time to shine.

“Eating places everywhere in the metropolis began placing tables out on sidewalks at the hours of darkness,” mentioned Barrett Gross, the president of Zafferano America. “I noticed this as an amazing alternative.”

The Pina Professional had debuted that February, a yr after Zafferano had formally opened its American branch. Nevertheless it didn’t promote properly at first. So one evening in June 2020, Mr. Gross walked round SoHo, the place he lives, with two lamps in hand. He approached host stands, set the lamps down and turned them on.

On the Italian restaurant Cipriani, “one of many hosts mentioned, ‘When can I’ve them?’” Mr. Gross recalled. “It was probably the most enthusiastic response I had ever gotten promoting something in my life.”

As soon as the lamps landed at a couple of Cipriani areas, different restaurateurs started to inquire about them, Mr. Gross mentioned. Diners requested if they may purchase the lamp on their desk.

The lamp “was so good for eating places on the time when eating places had no thought tips on how to serve meals outdoors,” mentioned Joey Campanaro, the chef and proprietor of Little Owl. It offered “consolation and utility.”

“The ability of sunshine is unbelievable,” he added, “particularly in a restaurant.”

Greater than 20,000 of the lamps bought prior to now yr in the US, Mr. Gross mentioned.

Gross sales grew by 910 % from 2020 to 2021, and are on monitor to greater than double in 2022, mentioned Ben Austin, who runs advertising for Zafferano America. Eating places made 20 to 30 % of these purchases, most of them in New York. However the lamp is gaining traction in different cities, together with Miami (the place the white mannequin is a favourite) and Washington, Mr. Austin mentioned.

At a number of eating places, diners can order the Pina Professional immediately from their desk, utilizing QR codes positioned on the underside of the lamps. The corporate says it hasn’t spent any cash on conventional promoting.

Gianni Morsell, who was consuming on the Dutch final Saturday evening, mentioned she had by no means seen a lamp just like the Pina Professional. “I might completely purchase this for my dwelling,” she mentioned.

KwangHo Lee, the president of the SoHo and Higher West Facet areas of the Japanese restaurant Momoya, noticed the lamps on the Dutch in March. He now makes use of them at his SoHo location, and mentioned he received’t return to candles, which must be changed and cleaned repeatedly.

However there’ll at all times be those that favor dinner by candlelight. On a current evening at Altro Paradiso, Jillian McKigney switched off the Pina Professional at her out of doors desk, saying it was “a bit of sterile.”

Her eating companion, Blair Brice, mentioned the lamp’s tiny head and heavy base felt disproportional. She missed the yellow glow of a candle, and the best way it glints and dances. “Votives perpetually,” she mentioned.

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