Dr. Rick wants to stop you from becoming your parents

It’s virtually a provided that you’ll, inevitably, say one thing that sounds identical to one (or each) of your dad and mom.

Dr. Rick is right here to assist.

He’s the world-renowned “Parenta-life Coach” with the mustache and sweater-vest who stars in these intelligent Progressive Insurance coverage adverts, dispensing tough-love wisdom to his clients who can’t stop themselves from imitating their mothers and fathers — whether or not it’s clapping on the finish of a movie (“Nobody who made the film is right here”), telling anybody who will pay attention about their morning (“You wakened early — nobody cares”), stopping themselves from commenting on somebody’s blue hair (“All of us see it. All of us see it.”) or correcting their placement of pillows on the sofa (“You probably have nowhere to sit down, you have got too many”).

“I name it a type of generational triple-dip,” stated Invoice Glass, 51, the amiable Chicago-area native who’s performed Dr. Rick for the reason that commercials started airing two years in the past. “It’s children their dad and mom and considering, ‘Oh boy,’ and a mum or dad their dad and mom and going ‘Oh boy.’

“There are some individuals you see or hear who say, ‘You’re making enjoyable’ however there’s no malice meant right here,” he stated. “That is one thing we’re all going to do matter what — and whether or not or not you wish to admit it, all people goes to take a phrase or a behavior from their dad and mom, whether or not they prefer it or not.”

There’s even a e book, “Dr. Rick Will See You Now: A Information to Un-Changing into Your Mother and father,” that options Glass (as the nice physician) on its cowl.

Actor Bill Glass as "Dr. Rick" in the Progressive Insurance ads. He's wearing a sweater-vest and sitting at a desk.
Actor Invoice Glass as “Dr. Rick” within the Progressive Insurance coverage adverts.
Progressive Casualty Insurance coverage

Glass has been appearing in commercials for 25 years and has a background in improvisation (Chicago’s Second Metropolis and ImprovOlympic troupes), as do the actors who seem with him within the Progressive spots. “I’ve achieved another stuff however nothing has gotten fairly the response that this has, so it’s type of neat and many enjoyable,” he stated. “It’s enjoyable and difficult to make individuals snicker in a 30-second window.”

The ensemble forged is directed by Martin Granger and is predicated in LA, the place they shoot the commercials on location (together with a movie show in Simi Valley and a residential house in Pasadena).

“Two 30-second commercials can be two 12-to-14-hour days,” Glass stated. “The writers give you quite a lot of vignettes they usually wish to have quite a lot of choices, so we’re capturing the setup and transferring, capturing the setup and transferring … it’s a enjoyable solution to work however it’s a protracted workday. As a lot enjoyable as it’s, we’re working — don’t child your self.”

The actors taking part in Dr. Rick’s shoppers have remained just about the identical for the reason that marketing campaign kicked off, with some new faces blended in once in a while.

“The writers on the advert company [Arnold Worldwide] and the director are actually nice,” he stated. “They rent quite a lot of improv actors; I want you possibly can see the entire forged right here as a result of it’s an amazing comedy ensemble and the success of the marketing campaign is because of all of the actors who deliver it to life.”

Photo of Bill Glass as he appears in real life, sans the mustache. He's wearing a red-and-back bowtie and his lips are slightly pursed.
Invoice Glass, who hails from the Chicago space, has a deep background in improvisation.

Glass stated the actors do improvise, only a bit, and are allowed some free rein from Granger whereas they’re capturing the commercials. “We’ll cowl the script, however Martin … employed all these individuals with improv backgrounds to he lets us play a bit … we combine in slightly improv after which they edit it and spit out what you see on TV.

“I feel [the ads] are just like the appetizer tray of comedy — and proper now we’ve received the shrimp wrapped in bacon.”

Glass has blended his industrial work with appearing in films and on TV exhibits, together with a small position as a lawyer on “Rutherford Falls” (Season 2 premieres June 16 on Peacock with stars Ed Helms and Janna Schmieding ). “The [‘Rutherford Falls’] casting director Allison Jones, enjoys the [Progressive] marketing campaign so she known as me in,” he stated. “It’s such a pleasure for me to have a small half within the present.”

The celebrity that comes together with starring in a profitable advert marketing campaign does have its limits, notably for jobbing actors together with Glass.

“I’m a lunch pail actor, and to have a pleasant bit within the midst of the grind … hopefully I’ll preserve this gig for some time and possibly I’ll be a 30-year ‘in a single day success,’” he stated with a chuckle. “I’ve come to a spot in my profession the place it’s going to be what it’s going to be and it [the ads] present that I can do comedy when the digicam is pointed at me. Hopefully, different sitcom casting administrators will say, ‘Hey, this man’s fairly good, we will use him for one thing.’

“That’s simply a part of the journey.”

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