CNN’s rankings took a nosedive by an enormous 90 % each total and within the all-important demographic coveted by advertisers within the first week of the brand new 12 months.
The Jeff Zucker-led cable information community averaged simply 548,000 viewers in the course of the week of Jan. 3 — a significant drop from the practically 2.7 million viewers for a similar week in 2021, based on Nielsen rankings.
The year-ago rankings had been jolted by the left-leaning community’s protection of the Jan. 6 assault on the US Capitol, which resulted in CNN having its most-watched day since Ted Turner launched the information outlet in 1980.
However on the one-year anniversary of the assaults, viewers flipped over to CNN’s right-wing rival, Fox Information, which topped the rankings for protection of the occasion.
CNN has been affected by a cascade of high-profile scandals, most notably the firing of its primetime star Chris Cuomo after the anchor was discovered to be secretly aiding the protection of his embattled older brother, former New York Gov. Andrew Cuomo over sexual harassment allegations that resulted in his resignation.
CNN’s longtime boss Zucker was slammed final month over the community’s low rankings and dealings over scandals regarding community stars, Cuomo and Don Lemon.
Lemon, the host of the 10pm present that adopted Cuomo earlier than he was fired, confronted his personal ethics scandal. The primetime anchor was criticized for masking Jussie Smollett’s trial after the Empire actor testified in courtroom that the host knowledgeable him through textual content message that Chicago police didn’t imagine he was the sufferer of a racist homophobic assault.
Lemon can be being sued by a Hamptons bartender who claims the anchor, who’s homosexual, rubbed his personal genitals then shoved his fingers in his face in 2018.
Lemon has denied the bartender’s allegations.
CNN’s rankings decline adopted the community’s second most-watched 12 months ever, the Each day Beast reported. Regardless of having a document 12 months, community viewership trended downward for the second half of 2021. In keeping with Nielsen, CNN has struggled to seize viewers throughout primetime, between 8 and 11 p.m., recording an 83% year-over-year drop. It had 4.2 million whole primetime viewers in the course of the first week of 2021 and solely 705,000 final week.
Throughout the first week of the 12 months, CNN recorded a year-over-year decline of 80 % of its whole viewers.
It additionally misplaced 89 % of its primetime viewers amongst its key demographic and 91 % of viewers ages 18 to 49.
CNN didn’t reply to requests for remark.