Victoria’s Secret PINK hires first male ambassador

Victoria’s Secret PINK needs teenage boys to buy at its shops, too.

The loungewear model geared toward teenagers named its first male ambassador – actor Darren Barnet of the Netflix collection “By no means Have I Ever”to be the face of its year-old, gender-neutral line of sweats.  

The teenager hearthrob, who additionally stars within the Netflix film “Love Exhausting,” seems in a advertising and marketing marketing campaign that includes pastels and tie-dyed shirts, shorts and equipment.

PINK launched a gender-free line in February 2021 and has began to introduce male mannequins at a number of shops.

“I like the work that PINK is doing – particularly their give attention to neighborhood and psychological well being – so I’m actually honored to be part of this workforce,” Barnet, 30, mentioned in a press release.

PINK launched a gender impartial line in 2021.

Whereas PINK has tapped male influencers for the gender impartial line, Barnet is the primary male movie star to signal on, PINK spokesperson Brooke Wilson mentioned.

“There are younger males who store within the shops,” for the brand new objects, Wilson added.

The attire is an “outsized match” and ranges in dimension from additional small to XXL.

Darren Barnet PINK
Barnet stars within the Netflix collection, “By no means Have I Ever.”

Over the previous couple of years, Victoria’s Secret has been aggressively revamping its picture, ditching its well-known skinny Angels because the model focus and including full-figured in addition to racially and ethnically numerous fashions. 

It featured pregnant mannequin Grace Elisabeth in its first-ever Mom’s Day marketing campaign in addition to 52-year-old mannequin Helena Christensen along with her 21 year-old son. It additionally launched its first mastectomy bra final 12 months.

“We’re so excited to announce this partnership as a result of Darren is such a optimistic function mannequin for teenagers and younger adults,” mentioned Amy Hauk, CEO of PINK. “As we give attention to increasing our gender-free choices and proceed to evolve as a model, we need to guarantee our companions not solely symbolize the variety of our prospects, but in addition embody individuality and self-confidence.” 

Show More

Related Articles

Back to top button