“I feel there’s house for an additional model to bubble up and management that narrative,” Ms. Harrington mentioned. Maybe as a result of, regardless of all of the advances within the sector, the overriding aesthetic has remained tied to the Barbification of the physique.
That’s the place Yitty is available in.
A Briefer Historical past of Yitty
Although it might appear, within the wake of Fenty and Skims, that Lizzo, 33, is just leaping on the superstar shapewear bandwagon, she has truly been serious about the sector since she was 12.
That, she mentioned, was when she was rising up in Houston (her household had moved from Detroit when she was 10) and, beginning in center college, studying to be “ashamed of my physique.” Later, as soon as she had begun to claim herself musically, she rejected that mind-set, and the undergarments that got here with it, totally. And it was solely after that, when she lastly began to “have enjoyable with my physique, creating shapes and permitting my physique to be curvaceous, loving the rolls that you simply’re supposed to cover, and exploring via style,” that she began to consider shapewear once more.
“I went to a retailer — I received’t title the shop — in search of one thing for a celebration,” she mentioned. “And the shapewear aisle was in disarray, like somebody went in there in a mad sprint in search of one thing they couldn’t discover. There have been items on the ground, and there have been solely three colours — jet black, ivory white or pink, the colour of my nails.”
Lizzo waved her hand, with its lengthy, pointy nails the colour of ballet footwear. “Nobody is that coloration!” she mentioned. She received severe about altering that across the time of “Reality Hurts,” when she had a handful of conferences with completely different manufacturers. “I used to be like: ‘Guys, I’m telling you, I’m making an attempt to revolutionize shapewear and our relationship with it and with our our bodies,’ and so they have been like, ‘Properly, you could possibly do a capsule assortment with us for X, Y and Z,’ and I used to be like, ‘They’re not getting the imaginative and prescient!’”