Apple revamps its iPad lineup as its annual product event kicks off.

Apple on Tuesday launched the brand new model of its entry-level $300 iPad with a ten.2 inch display.

At its annual product occasion, which the corporate holds to set the stage for its vacation gross sales, the iPad was the primary gadget to be showcased. The brand new pill emphasizes video calls, a preferred use for the gadgets in the course of the pandemic. The brand new model contains improved cameras and particular software program to make video calls extra nice by detecting folks and mechanically following their actions.

Apple additionally up to date the iPad Mini, its smaller $500 pill, giving it a brand new design and bigger, brighter display. It now contains flat edges, matching the aesthetic of newer iPhones, and the house button was eliminated to make extra room for the 8.3-inch show.

The brand new tablets be part of an already crowded iPad portfolio. The corporate now provides 5 fashions of the iPad in varied display sizes with costs starting from $300 to $2,400.

The iPad has been Apple’s fastest-growing product section over the previous 12 months, as extra folks purchased the system whereas having to work, study and socialize from residence in the course of the pandemic. Apple earned $30.4 billion from iPad gross sales within the 12 months ending June 30, up 41 % over the identical interval a 12 months earlier.

Jack Nicas contributed reporting.

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