Apple CEO Tim Cook shrugs off complaints over Android texts

Apple CEO Tim Prepare dinner has an answer for people who find themselves irritated by texting points between iPhones and Androids: “Purchase your mother an iPhone.” 

Prepare dinner’s flippant remark, delivered at a tech convention on Wednesday, comes as Apple’s critics have griped that Apple makes texting non-iPhone gadgets harder with the intention to increase its personal iMessage service.  

A public stress marketing campaign launched by Android developer Google final month urged Apple to “repair texting” and blasted the corporate for not making technical modifications that will permit learn receipts, typing indicators and texting over WiFi to exist between Apple and Android gadgets.

Tim Prepare dinner’s answer for texting issues is to purchase an iPhone.
Getty Pictures for Vox Media

However when Prepare dinner was requested about making it simpler for iPhone homeowners to textual content Android customers, he balked. 

“I don’t hear our customers asking that we put a number of vitality in on that at this level,” Prepare dinner mentioned, according to the Verge. “I’d like to convert you to an iPhone.”

The one who requested the query then responded that it was tough for his mom to view movies despatched between Androids and iPhones as a result of they arrive out fuzzy, however Prepare dinner doubled down. 

The dreaded inexperienced textual content bubble is the topic of Google’s “repair texting” marketing campaign.

“Purchase your mother an iPhone,” the Apple CEO responded. 

Prepare dinner’s feedback got here simply hours after he revealed Apple’s new slate of iPhones, which begin at $799.

Google and different Apple critics need the iPhone maker to undertake a know-how referred to as RCS, which might allow many iMessage-like options for messaging between many alternative sorts of gadgets. 

“The unhealthy expertise you get when texting Android customers is created by Apple,” Google mentioned in its “repair texting” marketing campaign. “However they will repair it by switching from SMS/MMS to RCS, the fashionable business normal. And everybody’s expertise can be higher.” 

Whereas Prepare dinner says that adapting RCS merely isn’t a precedence for iPhone customers, one among Apple’s personal executives has mentioned that maintaining iMessage-like options off Android telephones helps promote iPhones, in response to inner emails revealed final yr as a part of the authorized showdown between Apple and Fortnite developer Epic Video games. 

Tim Cook
“I don’t hear our customers asking that we put a number of vitality in on that at this level,” Tim Prepare dinner mentioned of texting upgrades.
Getty Pictures

“The #1 most tough [reason] to depart the Apple universe app is iMessage … iMessage quantities to severe lock-in,” an unnamed Apple worker wrote in 2016, in response to the emails reported by the Verge. 

Apple’s president of software program engineering Craig Federighi responded: “Transferring iMessage to Android will damage us greater than assist us, this e-mail illustrates why.” 

Epic Video games alleged that Federighi’s concern was that “iMessage on Android would merely serve to take away [an] impediment to iPhone households giving their children Android telephones.” 

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