Ad targets animal cruelty, urges NYC pols to ban horse carriages

An animal rights group is launching a six-figure advert marketing campaign to stress 15 wavering New York Metropolis Council members to ban horse carriages and substitute them with electrical ones.

The 30-second spot, showing on social media websites and concentrating on the particular lawmakers’ districts, exhibits horrifying video of sick carriage horse Ryder, who collapsed on a Hell’s Kitchen road final month.

It exhibits the creature being flogged by its carriage driver to “Rise up!” whereas on the bottom and later getting hosed down with water to get again up on his ft.

“There aren’t any extra excuses for permitting animal and employee abuses. The Ryder collapse and cover-up uncovered the complicity of carriage horse homeowners and their union allies in industry-wide abuse and corruption. With the entire world watching, they lied about Ryder’s age, they lied about his well being, and now they’re dealing with a prison investigation,” mentioned Edita Birnkrant, government director of New Yorkers for Clear, Livable, and Secure Streets (NYCLASS).

NYCLASS mentioned it’s concentrating on Council Speaker Adrienne Adams and council members Shaun Abreu, Alexa Avilés, Diana Ayala, Justin Brannan, Gale Brewer, Carmen de la Rosa, Amanda Farias, Oswald Feliz, Crystal Hudson, Shekar Krishnan, Julie Menin, Carlina Rivera, Lynn Schulman and Marjorie Velazquez

A invoice sponsored by Queens Councilman Robert Holden would section out horse carriages and substitute them with electrical ones by June 1, 2024. Fourteen different members of the 51-member council have signed on to the measure.

A union representing the horse carriage drivers mentioned the newest scare marketing campaign backed by NYCLASS millionaire donors will fail, as have prior ones.

“We take the NYCLASS marketing campaign significantly. However we consider in science and info. We consider the council received’t be fooled by NYCLASS,” mentioned Christina Hansen, a carriage driver and consultant for Transport Employees Union 100.

“We’re a well-regulated {industry}. The carriages are completely happy, wholesome and properly protected.”

Carriage horse in NYC
A six-figure advert marketing campaign seeks to switch horse carriages with electrical ones.

However following the outcry over the Ryder’s collapse, the union has proposed measures to bolster equestrian security — together with constructing a steady in Central Park so the horses don’t need to commute between the park and their present West Facet stables on metropolis streets, doubling the required annual physicals from two to 4 and establishing further driver coaching.

The plan additionally consists of higher entry to water and extra shade bushes at carriage stands, together with further warmth laws and new security hitching posts. These posts would forestall the uncommon incidence of a startled horse bolting from the park and operating unfastened, the union mentioned.

The Manhattan District Legal professional’s Workplace is wanting into the caught-on-camera whipping of ailing Ryder after the creature’s horrific collapse.

Carriage horse in NYC
The brand new advert marketing campaign urges New York Metropolis Council members to go a horse carriage ban.
Helayne Seidman

“Animals ought to be handled humanely, and we take any incident of animal cruelty extraordinarily significantly,” a spokesman for DA Alvin Bragg mentioned final month. “We’re reviewing the incident.”

Ryder fell to his knees in rush-hour site visitors round 5 p.m. Aug. 10 on Ninth Avenue close to the intersection of West forty fifth Road.

After cops arrived, they repeatedly sprayed Ryder with chilly water till the horse was capable of rise up and be pushed away in an NYPD Mounted Unit truck about 45 minutes later.

Sick carriage horse on the ground
The 30-second spot options horrifying video of the sick carriage horse.

The carriage driver, Ian McKeever, advised cops that Ryder was 13 years and had simply completed a 7-1/2 hour shift, however a veterinary examination “decided that the horse was 28-30 years outdated reasonably than the aforementioned 13 years outdated,” based on an NYPD “unusual-occurrence report.”

As well as, the preliminary analysis was that Ryder “was malnourished, underweight and suffers from the equine neurological dysfunction EPM (Equine Protozoal Myeloencephalitis),” based on the police report.

EPM outcomes from a parasite that assaults the central nervous system and “could cause devastating and lasting neurological injury,” based on the American Affiliation of Equine Practitioners.

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