Former Yankees slugger Alex Rodriguez, Barstool Sports activities founder Dave Portnoy and e-commerce tycoon Mark Lore are pouring money into Twister, a web-based brokerage that operates a social community for merchants.
The buyers — led by VCP, A-Rod and Lore’s enterprise capital agency — are sinking a complete of $10 million into Twister, which was first based in 2015 and is rebranding from its earlier identify “NVSTR.”
In contrast to different rivals resembling Robinhood and TDAmeritrade, New York-based Twister prices customers to open accounts. The service prices $4.99 per 30 days and consists of 25 commission-free trades.
What units Twister other than free brokerages, the corporate says, is entry to a social community of different merchants who share inventory ideas and traits. Customers additionally obtain curated market commentary, in addition to analytical instruments which are “sometimes solely obtainable to skilled Wall Road buyers,” in response to the corporate.
Twister says this mannequin encourages extra accountable and sustainable investing.
“Monetary wellness has by no means been a extra necessary mission,” mentioned co-founder Patrick Aber in a press release shared with The Put up.
Twister’s conscientious picture appears at odds with Portnoy’s previous inventory buying and selling actions.
Throughout the pandemic, the Barstool founder livestreamed day-trading periods, declaring that “shares solely go up” and randomly shopping for shares primarily based on letter tiles he pulled out of a Scrabble bag.
Portnoy helped encourage a motion of younger, dangerous merchants who used retail buying and selling apps like Robinhood to ship shares like Gamestop and AMC flying and crashing for seemingly no purpose — making some merchants filthy wealthy whereas leaving others penniless.
Nonetheless, Portnoy gave Twister, which Aber co-founded with Bernard George, a full-throated endorsement.
“There’s been numerous chaos within the inventory market,” he mentioned in a launch. “It’s laborious to know who has your again. The platform Bernard and Patrick are constructing at Twister goals to present everybody the ability to grow to be a greater investor — doesn’t matter the place you begin from.”
Twister is the second funding by A-Rod and Lore’s VCP fund. The primary was NOW//with, an e-commerce startup that permits customers to purchase items endorsed by social media influencers.